Fifth Annual Bloomin' Holidaze 

MOWA Transforms into a Festive Floral Destination and Holiday Market

October 31, 2017
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What: Bloomin’ Holidaze – An annual event featuring floral design displayed in the art galleries by Wisconsin florists, expert floral demonstrations and talks, a holiday market with local makers, and more.

When: November 10, 11, and 12, 2017 | Daily: 10:00–5:00

Friday, November 10 Activities:
  • Holiday Market: Shop for friends and family from a selection of Wisconsin vendors. 
  • Wreath and Flower Bar: Customize a holiday wreath or seasonal arrangement with floral expert Victoria Vonier. Cash and carry bouquets are available. 
  • Expert Demonstrations and Talks: 

    11:00–11:45 | Seasonal Wreaths | Victoria Vonier, Private Gardener for Half Bridge Farm, inspires you to dress up your doorway or spruce up your dining table during a wreath design demonstration using natural and seasonal accents.

    1:00–1:45 | Planting for Wildlife | DNR Wildlife Educator Liz Herzmann teaches you how to create a haven in your yard that provides the critical elements needed for wildlife survival.

    2:00–2:45 | Cooking with Lavender | Join Ann Marie Craig of Century Farmhouse in West Bend for a cooking class with lavender. Craig teaches you how to bake two lavender-infused fruit tarts from start to finish—perfect for holiday entertaining. Plus, leave with a simple cookie recipe and homemade lavender treat!

    3:00–3:45 | Holiday Design Inspirations | Amanda Strassburg, owner of couture floral studio Consider the Lilies, kicks off the holidays with seasonal textures, festive accents, and a few unexpected elements during this floral demonstration. 
Saturday, November 11 Activities:

  • Holiday Market: Shop for friends and family from a selection of Wisconsin vendors. 
  • Wreath and Flower Bar: Customize a holiday wreath or seasonal arrangement with floral expert Victoria Vonier. Cash and carry bouquets are available.

  • Expert Demonstrations and Talks:

    11:00–11:45 | Seasonal Arrangements | Johnson’s Gardens horticulturist Zannah Crowe demonstrates how to create outdoor seasonal containers and tabletop arrangements using natural greens, stems, and berries.

    1:00–1:45 | Transitional Florals | Victoria Vonier teaches you how to make a base floral design and how to transition it from rich fall colors to holiday sparkle.

    2:00–2:45 | Turkey Talk | Why did Benjamin Franklin want the wild turkey to be our national bird instead of the bald eagle? What’s the fleshy, wrinkled fold of bare skin that hangs over a turkey’s bill called? What’s the average lifespan of a wild turkey? Attend this fun-filled program led by a Riveredge Nature Center educator.

    3:00–4:30 | Cultural Campus Designs | Be the first to see MOWA’s Cultural Campus design concepts featuring interconnected walkways, groves of quaking aspen trees, and more than 1,200 hydrangeas. Lead architect Jim Shields of HGA and landscape architect Judith Stark unveil the final designs and share their thoughts on this reimagined space breaking ground in spring 2018. A question and answer session will follow.

    4:30 | Awards Ceremony | Judith Stark will announce the Bloomin’ Best winners.

Activities Offered All Weekend: 

  • Florals in the Galleries: Floral masterpieces fill the galleries for a visual and aromatic experience. View the work of Wisconsin’s most talented floral designers.

  • MOWA Shop: Kick off your holiday shopping with unique, handmade items by Wisconsin artists. The MOWA Shop offers a wide variety of items, including art books, jewelry, handbags, apparel, children’s toys, and more!

  • Bloomin’ Café: The studio transforms into a festive café for you to cozy up to a warm beverage (with or without Baileys). 

Where: Museum of Wisconsin Art, 205 Veterans Avenue, West Bend, Wisconsin 53095

Cost: Free event for MOWA members. Annual memberships start at $12 and can be purchased upon arrival or online at

Participating Florists:
Michael Alt, Alt's Antiques & Floral, Milwaukee
Jamie Beauchamp, Jaimers Floral, Milwaukee
Gabriella Bras, Gaby Bras Floral Design, Wauwatosa
Melissa Butson, Johnson's Gardens, Cedarburg
Sonya DelCamp, Sonya's Rose, Jackson
Katie Gardipee, Adorn by Zilli Hospitality Group, Waukesha
Katie Grogan-Poulos, Alfa Flower Shop, Milwaukee
Kristy Gruenwald, Kristy's Kreative Art & Floral, Union Grove
Emily Keil, Caan Floral & Greenhouses, Sheboygan
Vickie Kunz, Le Tulipe, Port Washington
Laurie Lamm McGraw, Lamm Gardens, Jackson
Heather Latz, Rachel's Roses, Cedarburg
Melissa Maas, Bank of Memories & Flowers, Menomonee Falls
Laurie Maske, Kewaskum Floral, Kewaskum
Sue Morgan, Monches Farm, Colgate
Katie Rush, KT Rush Floral Design, Elkhorn
Beth Schaffner, Lighthouse Florist and Wine Gallery, Saukville
Cindy Seering, Pick N Save South, West Bend
Amanda Strassburg, Consider the Lilies, West Bend
Victoria Vonier, Half Bridge Farm, Adell
Nancy Witte-Dycus, Fantasy Flowers, Thiensville

Additional Information: Bloomin’ Holidaze is sponsored by Allan C. Kieckhafer, Horicon Bank, and Wisconsin Public Radio. Event partners include Victoria Vonier, Private Gardener for Half Bridge Farm, Johnson’s Gardens, and Roots and Branches.

Learn more about this event at

Event photography and video opportunities are available for media representatives.

Jessica Wildes, Director of Communications and Marketing, 262.247.2266