• Home
  •  > 
  • Exhibitions
  •  > 
  • Florence Eiseman: Designing Childhood for the American Century

Florence Eiseman: Designing Childhood for the American Century 

June 11–September 17, 2017 Current Exhibitions
Image for
Image for Share Your Florence Eiseman Story

You have stories to tell and weShare Your Florence Eiseman Story
You have stories to tell and we'd love to share them. Share your stories, family memories, and photographs of garments. We'd love to hear from you!
Florence Eiseman (1899–1988) was one of Milwaukee’s most notable and creative visionaries. In 1945, she launched what would become the leading high-end children’s clothing line in the United States and was instrumental in fashioning the standard look for the Post-War American child. Her eponymous brand attracted the likes of Princess Grace of Monaco, Elizabeth Taylor, Debbie Reynolds, the Kennedys, and the Rockefellers. The legacy continues into the twenty-first century, with notable names such as Suri Cruise, Beyonce’s daughter, Blue Ivy, and others wearing the fashionable brand. The exhibition will offer a cultural history of the Eiseman look from 1945 to the present through more than 100 historic garments, photographs, and objects.

Exhibition Activities

Fashion 411
Thursday, August 17 | 6:30–7:30
Grab a glass of bubbly and spend an evening with Milwaukee’s fashion experts, Jordan Dechambre and Bjorn Nasett. Providing personal style advice, Dechambre and Nasett will cover seasonal trends and fashion faux pas that will enable you to make bold fashion statements. Space is limited.
$10 with Membership


The Rise of a Design Legend
Saturday, July 15 | 2:00–3:00
Exhibition catalogue authors Sarah Anne Carter, Ph.D., Natalie Wright, and Jennifer Farley Gordon, Ph.D., come together for an afternoon to discuss how design, changing views on family, and a new cultural landscape joined together to create the iconic Florence Eiseman brand.

Book Your Tour
Now’s your chance to book the most fashionable tour of the summer! Experience the variety and richness of Wisconsin art with a guided tour of four remarkable fashion exhibitions. Participants receive a 10% discount in the MOWA Shop for the day of the tour
Book Now