Joy Ride: Designing Trek
On View: April 14–August 5, 2018
From its humble beginning, handcrafting steel bike frames in a rural Wisconsin barn, to becoming one of the dominant players in a global multi-billion dollar cycling market, Joy Ride highlights Trek Bicycle Corporation’s Wisconsin heritage, design innovation, and dedication to making the world a more bike-friendly place.
Saturday, April 14 | 2:00–5:00
Meet Trek designers and artists from all three opening exhibitions. Enjoy printmaking with bike tires, live music by The Latchkeys, light bites and a cash bar.